Fall & Rise of the American Automobile

How America's car industry fell

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.

Larger-than-life characters

Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others - and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

Comeback : The Fall & Rise of the American Automobile

Comeback : The Fall & Rise of the American Automobile Industry by Paul Ingrassia
ISBN: 0684804379

How Daimler-Benz Drove Off With Chrysler

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.

Taken for a Ride

Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. Vlasic lives in Birmingham, Michigan, with his wife and three children. Taken for a Ride : How Daimler-Benz Drove Off With Chrysler by Bill Vlasic
ISBN: 0060934484

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