Bill Ford and the Battle to Rebuild America's Automaker

Ford Tough

Ford Tough tells the story of Bill Ford, scion of one of America's most celebrated business dynasties, and his heroic battle to revive and reshape the company that bears his name.

Bill Ford's task

The task of Bill Ford was daunting - to return Ford Motor to profitability and restore it to its rightful place as the leading innovator and standard-bearer in a highly competitive industry.
This narrative is the product of author David Magee's unequaled behind-the-scenes access, both to the young CEO and to the inner workings of the company. David Magee examines Ford Motor's past successes and failures, explains the lessons Bill Ford has drawn from them, and reveals how Ford is using these lessons to drive the company toward a new era of innovation and growth.

Detailed portrait

David Magee also offers a detailed portrait of the first Ford to take charge of the company since 1979, a self-professed environmentalist who cares deeply about his employees and possesses a deep sense of personal and corporate responsibility - characteristics that have played a crucial role in the company's turnaround.

Company history

Ford Tough is more than a business biography, more than a company history, and more than an insightful portrait of a management style. It is a modern-day epic, the compelling tale of one man's battle for the things we value most in life, including family, tradition, and a promising future.